Allison is a senior analyst on the Business Intelligence and Optimization team at the NFL. She is the BIO team lead for digital data collection, presentation, and analysis across the 32 clubs. The goal of the BIO team is to enable timely and informed business decisions with the goals of increasing monetization, engagement, and fan satisfaction. Allison has been working with Tableau for over four years, and enjoys creating easy ways to understand and visualize data. She has a background in mathematics, statistics, and physics.