Pedro Arellano is Senior Director of Product Strategy at Birst. With more than 17 years of industry experience, Pedro has extensive expertise in business intelligence (BI), analytics technologies, and real-world customer implementations. He has appeared as a speaker at industry conferences and tradeshows across the US and Europe. Prior to Birst, he held positions at MicroStrategy as Director of Agile BI, Director of Professional Services and Senior Director of Worldwide Technical Support. Pedro holds a computer engineering degree from ITESM in Monterrey, Mexico.