Heather Campbell is the Director of Analytics and Data Management in Princeton University’s Development Office. She manages a team of analytical and technical professionals to provide the framework, data architecture, and information for data-driven decision making at all levels of the development enterprise. Team projects provide critical assessment of fundraising progress and initiatives, utilizing modeling, visualization and analysis. Working with fundraisers develops innovative analytical approaches to address business challenges. Heather holds a master’s degree in applied social psychology from Claremont Graduate University and a bachelor’s degree from Northern Michigan University.