As a retail analytics lead at Rosetta, Chris is responsible for providing highly specialized analytics expertise to several of our largest retail clients. Over the course of his career, he has built a broad understanding of all things analytics, including a deep understanding of collection, testing, and visualization solutions to provide clients with actionable quantitative and qualitative insights. Chris believes in using a data-driven approach to first breakdown a complicated challenge, and then solve for it. He has helped pioneer and deploy our analytics offerings with success for hhgregg, UNIQLO, MSC Direct, and Hickory Farms among others. Chris is also well versed in data technologies including the Adobe Marketing Cloud (DTM, Adhoc, Target, SiteCatalyst, Workbench, Recommendations), Tableau Desktop, Tableau Server, IBM Analytics, Google Analytics, SQL, and Optimizely. Chris has a master’s in accounting from Case Western Reserve University. Outside of work, he loves watching The Ohio State Buckeyes, college football in the fall, going to see movies the old fashioned way (in actual theaters), and traveling.